Andres Aquino, designer and producer
of Couture Fashion Week New York, and Richard Humphrey, president of The Ride,
have announced the launch of the "Couture & Luxury Fashion Tour",
a collaborative partnership between Couture Fashion Week and The Ride, Inc. To
celebrate the launch, The Ride will take a group of models, photographers and a
CFW creative team through midtown New York on Wednesday, February 13, 2013 for
a Couture Tour.
A flash fashion show and photo shoot at the
following destinations:
2:15
pm. First stop is 46th Street between
Broadway and 7th Avenue
2:45
pm. Second stop is 7th Avenue and 39th
Street, Fashion District, at the famous Needle and Button Sculpture
3:30
pm. Third stop is the corner of West
Broadway and Broome Street in SohoCouture Fashion Week New York Partners with
The Ride on "Couture & Luxury Fashion Tour"
The
press and the public will await the couture team at each stop with their cameras
and cell phones ready to shoot and report. A team of models will step out of
the bus at each destination for a brief fashion show for the people on the
street. Fashion will be by Andres Aquino, hair by Elie Esper, and makeup by
Lancome directed by Tarek Abbas. In partnership with Berkeley College, CFW will
also conduct a social media campaign to drive turnout at each stop, carried out
by Berkeley students.
Upcoming
Couture & Luxury Fashion Tours will take tourists on an unforgettable
journey to iconic fashion landmarks, along selected fashion routes covering the
Fashion District and upscale and popular luxury shopping destinations. The Tour
will also include trunk shows and pop-up fashion shows. "I am very excited
about this new project in partnership with The Ride because it follows our core
philosophy of bringing fashion to the people.
It
celebrates New York as the Fashion Capital of the World. People come to New
York for fashion and this is a beautiful fashion experience that follows the
tradition we have followed since 2005, with Couture Fashion Week now in its
17th season.
THE
RIDE is a groundbreaking one-of-a-kind entertainment experience that turns the
streets of New York into a stage - and the guests have front row seats. New
York City's critically acclaimed theatrical experience comes to life in the
heart of Times Square, part tour and part show. With stadium seating, 40
monitors, 3,000 LED lights, and surround sound, THE RIDE is the world's only
moving theater.
THE Ride's ensemble cast of singers, dancers, musicians, actors, and comedians are
discovered along a 75-minute journey through Times Square and midtown
Manhattan. The iconic landmarks of the city unfold before the eyes of audience
members facing sideways out of floor-to-ceiling glass windows, delivering
unparalleled panoramic and vertical views of Manhattan. The Today Show agrees
that The Ride is the hottest way to see New York Tours. The Ride is proud
to announce its innovative collaboration with Couture Fashion Week. Couture
Fashion Week, established in 2005, brings couture and luxury designers from
around the world to present their collections on the runway in New York in
selected upscale venues in front of press, socialites, fashionable and upscale
boutique buyers.
